Compagnie Financière Richemont sells the stuff of suave. It markets Cartier jewelry, Piaget and Baume & Mercier watches, Alfred Dunhill leather goods, and Montblanc pens. Richemont, the world's second-largest luxury goods firm, behind French rival LVMH Moët Hennessy Louis Vuitton, also owns jeweler Van Cleef & Arpels. The company boasts some 815 of its own boutiques. Following the sale of its Rothmans International unit (with Rothmans, Dunhill, Peter Stuyvesant, and Winfield tobacco products) to British American Tobacco (BAT), Richemont is focused solely on peddling luxury goods. As part of its operations, the company also peddles Chloé perfume and womenswear and makes watch components for third parties.